iRock Fitness Results Guide

Services:

Brand Identity / Illustration /
Publication Design / Art Direction

iRock Fitness saw the need for a structured fitness guide after running into problems onboarding and maintaining clients. There had to be a way to motivate and assist clients in nutrition, workout scheduling, and goal setting. iRock Fitness approached me with this need and requested a branded booklet. This comprehensive resource included workout schedules, nutrition tips, goal-setting worksheets, body measurement tools, and more.

I adhered to the branding guidelines of the club including iconography, typography, color palette, and photography to create a comprehensive resource for mass production. 

While taking creative direction on layout and illustration, this was a team effort between the creative director, myself, and the club owners as everyone had the freedom to share insight and adapt to new ideas before producing a finished product that increased sales by over $4,000 in two months after introducing the results guide.