Brand Identity

As the graphic designer and content creator for the Erie United Methodist Alliance, I embraced the organization’s unique brand identity and aimed to enhance its visual presence. By developing and executing comprehensive social media calendars, I crafted engaging graphics incorporating local imagery resonating with the community. I also designed annual reports, letters, brochures, and flyers that aligned with the organization’s voice and vision, effectively communicating its mission to the public. The challenge lay in navigating a new brand identity while refining existing elements. I achieved this by integrating modern design aspects and thoughtful imagery, all while ensuring consistency with previous designs to maintain brand integrity.